3/7/2023 0 Comments Chillzee ongoing story![]() The tagline on the package read “Hire DL WARFIELD for the job or else.” People around the LaFace offices at the time saw it and said “DL Warfield is the bomb.” It was the ‘90s.ĭuring the half-decade that DL ran the creative department at LaFace, he and his team of designers generated visual packaging, styling and other creative ideas that would help make some of the biggest stars in the world shine, and still stand today as classic artistic representations of classic hip-hop and R&B albums.įrom Goodie Mob to OutKast, from Pink to TLC, and for many other superstar musical acts, it was DL who oversaw much of what LaFace wanted the public to see and believe. ![]() So he sent his portfolio, but in a package made to look like an explosive. In 1995 he heard about a job opening for a creative director at LaFace, and he wanted to make sure he got the attention of the company’s founders, L.A. ![]() Louis native was already well on his way to a career as a designer, having worked as a fashion designer for the famous retail store Oak Tree in the late ‘80s and early ‘90s, as well as a fashion line for the hip-hop record label Tommy Boy in New York City. At least that was the creative message he wanted to send. Warfield’s career at Atlanta’s legendary LaFace Records began with a terrorist threat.
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